Stage summary: Over the course of the first few weeks working within the team, I will begin by immersing myself in the project goals and objectives based on any existing research you’ve already conducted. I’ll start by dedicating 3 days to gain a deep understanding of the overall scope and expectations. Next, I will spend 7 days focusing on analyzing the target audience, extracting insights from prior user research, and ensuring we’re aligned with user needs and pain points.
After that, I’ll conduct a thorough market research and competitive audit over a 15-day period. During this time, I will assess 3-5 direct and indirect competitors to gather insights that will inform our design approach. Once we’ve collected the necessary data, I’ll move forward with 5 days of synthesis and strategy development, laying the foundation for design decisions and ensuring we have a solid, user-centered strategy moving forward.
Finally, I will allocate 3 days to document and organize my findings, ensuring that the research insights and recommendations are clear and actionable for the entire team.
I begin with a focused 3-day analysis to fully comprehend the objectives derived from the research you provide. This foundational step is critical for aligning the project with your goals and establishing a clear direction for the subsequent phases.
Building on the initial understanding, I spend the next 7 days delving into your target audience. By drawing insights from existing research, I identify key audience demographics, behaviors, and preferences, ensuring that the design process is informed by a deep understanding of the end-users.
Following the audience analysis, I allocate another 7 days to a thorough examination of your market and competitors. This phase leverages the insights gained about the target audience to explore the competitive landscape, uncovering opportunities and challenges that will shape our strategic approach.
With a robust understanding of your goals, audience, and market, I dedicate 5 days to synthesizing these insights into a coherent strategy. This involves transforming complex data into actionable insights that will guide the project’s direction, always keeping your objectives and audience needs at the forefront.
To wrap up this phase, I spend 3 days compiling the research findings and developing comprehensive documentation and presentations. This ensures that all essential insights are effectively communicated, promoting informed decision-making and fostering collaboration as we move forward in the design process.