Rebranding - NYER: Case study 3

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Project overview

The product

New Yorkers E-Redirection (NYER) is a project designed to connect New Yorkers with a wide range of public resources and services, with a particular emphasis on serving Spanish and English-speaking communities. The project aims to be a comprehensive resource for finding language learning resources, academic materials, shelter and food assistance, and much more

NYER is organized into four main sections:

Department of Labor resources
Department of Education resources
Public Library system resources
Other department resources

Project duration

3 months

The Problem:

An old design that needs to be consistent, have a better user interface, have its own brand image and logos

The Goal:

Create a better user flow, and add consistent design layout in the entire design.

My role:

Product Designer and Developer

Product/UX Designer: Created design and product with user focus
Product manager: Managed product development
UI Designer and Web developer: Created user interfaces in website

Responsibilities:

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

Understanding the user

User research summary
User Pain Points
Personas
Problem statements
User journey maps

User research: summary

To better understand my users I created personas and looked into secondary research to formulate them.

One of the principal user groups are hispanic people trying to learn English and learn about other resources around their community. However, they have certain difficulty when looking for resources online due to the three main following reasons;

Online literacy
Online pages only in English
Online pages too difficult to understand due to amount of content in one place

When I gathered the user information and demographics, I moved into the re-design process which changed color palette, text fonts and website layout.

User research: pain points

Online Literacy:

3 out of 5 users have almost non-existent online literacy which makes their interaction around pages difficult.

Online pages only in English:

4 out of 5 users have difficulty because of language barriers and want to learn the language to understand it better, but don’t know when or how to start either.

Online pages too difficult to understand due to amount of content in one place:

3 out of 5 users say that even if they find information online, it is difficult to use the resources or understand how to use it due to its design layouts or non-existent pages.

Changing the design

Logos rebranding
Previous design system and new design system
High Fidelity prototype
Usability study
Accessibility

Usability study: findings

One Usability Study was made to understand the user and how they felt about the product before change the design. Usability Studies with the new design are to be made.

Usability Study; with previous design

4 out of 5 users mentioned text is confusing because sizes vary across the design
2 out of 3 users mentioned that when using the design on a large screen, the backgrounds were distracting because they don’t match are not consistent
2 out of 3 users mentioned that when using the design on a large screen, the backgrounds were distracting because they don’t match are not consistent

Accessibility considerations

The website features a page dedicated to accessibility, offering guides and information on how to use the available accessibility options.
The website's color scheme is designed to provide optimal contrast and readability for all users, including those with vision impairments.
The avoidance of excessive colors application that makes the website more accessible for users with cognitive disabilities or sensory sensitivities, plus readable fonts with hierarchical fonts order.

Going forward

Takeaways
Next steps

Takeaways

Impact:

The feedback and support I have received from library workers, former teachers, and family members has been invaluable, and I am grateful for their willingness to contribute to this project. The enthusiasm and interest shown by the NYER community is also encouraging, and I am motivated to continue developing this project. It is heartening to see that there is already a community of support for this project, even though it is still in its early stages.

What I learned:

Through this project, I have gained a greater understanding of the linguistic diversity of the city and the importance of providing multilingual resources to serve the community. While the current design is in Spanish, I am committed to translating the information into English to ensure that the content is accessible and useful for a wider audience. My goal is to create clear and concise descriptions for each section of the design to effectively communicate the purpose and value of the project.

One quote about the design and project;

“You can help many people living in the city with struggles you lived with when you just arrived to the city, many people will be happy to have a relief out of their chest and find the support faster” - My social worker

Next steps

Finalize text content and create videos to promote NYER before setting all the non-profit required documents
Share the project through different social media platforms and find more ways to advance the project to reach more New Yorkers

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